VICTORIA
GRAND.



About
CV


Expressing Brand DNA – Working within the parameters of brand‘s language, value and vision.

End-to-End Project Management – Managing cross-functional teams, artists, and external partners and suppliers from conception to execution.

Design Management – Working with production to manage quality control and material sourcing in line with brand’s visual lanuage.

Budget & Operations Oversight – Forcasting and managing budgets, contracts and operational infrastructure, ensuring financial and operational accountability at every stage.

Press

Ladbroke Hall
Special Project


[London, 2023]



A 4,000 sq metre, 20th century building in the heart of Notting Hill, Ladbroke Hall officially opened in 2023, born from the universe of Carpenters Workshop Gallery, the world’s leading design gallery. Today it is a living stage for culture, art, design, gastronomy, music, performance and its communicay of patrons.

Involved from the early stages, the role focused on translating this ambition into a coherent identity and operational concept —one that reflects the space’s cultural purpose, artistic sensibility, and long-term positioning across both digital and physical platforms.

Artists in residence include: Sir Christopher Le Brun PPRA, Ingrid Donat, Nacho Carbonell, Vincenzo De Cotiis, Luciano Giubbilei, Emmanuele Pollini, Nicolas Schuybroek, Luciano Giubbilei, Robert Stadler, Michèle Lamy and Rick Owens.

← Back to Special Projects, Exhibitions and Fairs


01: Brand DNA Development


Required to have everything made from scratch, I managed the build and launch of Ladbroke Hall’s brand language, overseeing the creation of core design assets including brand guidelines, the website, and the development of its CRM system—culminating in the launch of its first communications.

  • Defined and implemented brand language and positioning
  • Website design and launch
  • Developed and implemented a bespoke CRM system and integrations with over 4 softwares
  • Set up digital tools essential for operational management
  • Led the rollout of initial brand communications


02: Financial & Digital Infrastructure


To establish efficient and effective internal operations and meet all unique and specific needs, the work required the digital integration of multiple external suppliers and partners as well as building of the organisations financial structure with external partners. 

This involved cross-functional coordination and project management to ensure full operational functionality, while also forecasting ongoing operational costs (OPEX) to support long-term sustainability. Pre-launch, these tasks permitted the development of a sales targets, focus points and KPIs. 

  • Building of unique Financial structure, incorporating different revnue streams and channels. 
  • Software set up for operational use with custom integration.
  • R&D management.


03: The Patron & Benefactor Programme


As part of its development, Ladbroke Hall launched the Patron and Benefactor Programme —a pre-opening initiative designed to build a founding community of 500 individuals united by a passion for art and culture set to gorwn and develop in the next coming years. 

This programme was established through targeted B2C outreach, in-person tours, and concept-led engagements that offered early supporters an intimate connection to the project before its public launch.

Beyond its strategic role in community-building, the programme functioned as a distinct operational branch within Ladbroke Hall—requiring its own brand language, experience design, and administrative systems. Its creation posed not only a logistical challenge but also the need to define a unique identity aligned with the space’s broader cultural mission.