VICTORIA
GRAND.

About
CV

Expressing Brand DNA – Working within the parameters of brand‘s language, value and vision.

End-to-End Project Management – Managing cross-functional teams, artists, and external partners and suppliers from conception to execution.

Design Management – Working with production to manage quality control and material sourcing in line with brand’s visual lanuage.

Budget & Operations Oversight – Forcasting and managing budgets, contracts and operational infrastructure, ensuring financial and operational accountability at every stage.

Press

Brand Execution & Operational Design

As a Special Projects Consultant, I operate at the intersection of brand strategy, operational structure, and financial infrastructure—both digital and physical. This integrated approach is key to aligning brand ambition with sustainable, adaptable business models that respond to evolving market and cultural dynamics.

My work often requires a holistic approach, combining financial and operational infrastucure developmentw with brand and experience development to craft and implement long-term strategies that are both measurable and meaningful. The focus is always on ensuring objectives are not only met, but elevated through strategic clarity and creative coherence.

Ladbroke Hall

Brand Identity Development

Required to have everything made from scratch, I managed the build and launch of Ladbroke Hall’s brand language, overseeing the creation of core design assets including brand guidelines, the website, and the development of its CRM system—culminating in the launch of its first communications.

Defined and implemented brand language and positioning
Website design and launch
Developed and implemented a bespoke CRM system and integrations with over 4 softwares
Set up digital tools essential for operational management
Led the rollout of initial brand communications

Financial & Digital Infrastructure

To establish efficient and effective internal operations and meet all unique and specific needs, the work required the digital integration of multiple external suppliers and partners as well as building of the organisations financial structure with external partners.

This involved cross-functional coordination and project management to ensure full operational functionality, while also forecasting ongoing operational costs (OPEX) to support long-term sustainability. Pre-launch, these tasks permitted the development of a sales targets, focus points and KPIs.

Building of unique Financial structure, incorporating different revnue streams and channels.
Software set up for operational use with custom integration.
R&D management.

The Patron & Benefactor Programme

As part of its development, Ladbroke Hall launched the Patron & Benefactor Programme—a pre-opening initiative designed to build a founding community of 500 individuals united by a passion for art and culture set to gorwn and develop in the next coming years.

This programme was established through targeted B2C outreach, in-person tours, and concept-led engagements that offered early supporters an intimate connection to the project before its public launch.

Beyond its strategic role in community-building, the programme functioned as a distinct operational branch within Ladbroke Hall—requiring its own brand language, experience design, and administrative systems. Its creation posed not only a logistical challenge but also the need to define a unique identity aligned with the space’s broader cultural mission.

Carpenters Workshop Gallery

Current climates and the nature of the product often required for a new base of viewing artworks being shown, required the development of ‘Viewing Rooms’, online based exhibition bases. This serves to accompany physical visitors during their visit but also provide accessible information for all.