VICTORIA
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Defining concept DNA
Working within the parameters of brand‘s language, value and vision.

End-to-End Project Management
Managing cross-functional teams, artists, and external partners and suppliers from conception to execution.

Design Management
Working with design teams, production lines and installation to manage quality control and material sourcing and application.

Budget & Operations
Forcasting and managing budgets, contracts and operational infrastructure, ensuring financial and operational accountability at every stage.

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Ladbroke Hall

Special Project

[London, 2025]

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A 4,000 sq metre, 20th century building in the heart of Notting Hill, Ladbroke Hall officially opened in 2023, born from the universe of Carpenters Workshop Gallery, the world’s leading design gallery. Today it is a living stage for culture, art, design, gastronomy, music, performance and its communanity of patrons.

Involved from the early stages, the role focused on translating this ambition into a coherent identity and operational concept —one that reflects the space’s cultural purpose, artistic sensibility, and long-term positioning across both digital and physical platforms.

Artists in residence include: Sir Christopher Le Brun PPRA, Ingrid Donat, Nacho Carbonell, Vincenzo De Cotiis, Luciano Giubbilei, Emmanuele Pollini, Nicolas Schuybroek, Luciano Giubbilei, Robert Stadler, Michèle Lamy and Rick Owens.

01: Restoration of Grade II listed building

Involved from the earliest phases of construction and restoration, across the full project lifecycle:

Project Conception, Design & Planning: active involvement from initial brief through to building permit submission and approval.
Preparation & Stabilisation: oversight of preparatory works and site stabilisatio.
Restoration & Construction Phase: follow up with architects for end-to-end management of restoration and construction works, including MEP coordination from concept through to technical design, ensuring systems are integrated, costed and delivered in line with the creative vision. Working with 5 different designers accross 5 spaces to give each space a unique feel and purpose.
Post-Construction & Launch: coordination of handover of restaurant with external consultancy, commissioning and launch activities, ensuring a seamless transition from construction completion to operational opening over over 5,000 visitors.

Throughout all phases:

Organisation and facilitation of stakeholder meetings with architects, designers, contractors and internal teams.
Continuous follow-up on design drawings, ensuring revisions are tracked, validated and communicated across disciplines.
Regular manufacturer and supplier site visits to ensure quality control and compliance with specifications followed by close on site overview of works.
Full budget oversight with continuous reporting to teams and directors, including cost tracking, variance analysis and proactive escalation of risks.

02: Developed Financial Infrastucture and Operations

To establish efficient and effective internal operations and meet all unique and specific needs, the work required a tailored financial structure to be developped and handed over to external partners.

This involved cross-functional coordination and project management to ensure full operational functionality, while also forecasting ongoing operational costs (OPEX) to support long-term sustainability. Pre-launch, these tasks permitted the development of a sales targets, focus points and KPIs.

Building of unique Financial structure, incorporating different revnue streams and channels.

Bespoke CRM design and implementation: scoped, developed and deployed a fully customised CRM system, including integrations across 4+ software platforms, tailored to the operational and commercial needs of the business: cross integrations of Member’s CRM, Website, Seven Rooms, Salesforce and Xero.
Digital infrastructure setup: identified, implemented and embedded the digital tools essential for day-to-day operational management across teams.
Initial brand communications rollout : led the strategy and execution of Ladbroke Hall's first external communications, marking the public debut of the brand.

03: Brand DNA & Digital Infrastructure

Built Ladbroke Hall's brand and digital infrastructure entirely from scratch, managing the full build and launch across all workstreams.

Defined and implemented brand language and positioning: established the visual identity, tone of voice and brand guidelines from the ground up, setting the foundation for all external communications.
Website design and launch : led the end-to-end creation and launch of the website, working with designers and developers to translate the brand vision into a live digital presence.

04: The Patron & Benefactor Programme

As part of its development, Ladbroke Hall launched the Patron and Benefactor Programme, a pre-opening initiative designed to build a founding community of 500 individuals united by a passion for art and culture set to gorwn and develop in the next coming years.

This programme was established through targeted B2C outreach, in-person tours, and concept-led engagements that offered early supporters an intimate connection to the project before its public launch.

Beyond its strategic role in community-building, the programme functioned as a distinct operational branch within Ladbroke Hall—requiring its own brand language, experience design, and administrative systems. Its creation posed not only a logistical challenge but also the need to define a unique identity aligned with the space’s broader cultural mission.